A Winding Path.
Harmonious Combinations.

An architect-turned-graphic-designer-turned heritage-explorer. A decade of immersion in the authentic craft techniques and stories of the Levant. And a whole lot of enduring friendships.

That’s the story of Folkglory.

 
 

Folkglory is an invitation to a journey, exploring the glorious folk traditions of the Levant, sharing the appreciation of its earthbound beauty, and experiencing, hands-on, the intricate techniques of costume-making originating from one of the most fascinating cradles of civilization.

 

Folkglory was founded by Salua Qidan, an architect by training and designer-turned-heritage-researcher.

Salua started Folkglory inspired by her ongoing work with Widad Kawar, one of the world’s leading collectors and authorities on the culture of Levantine and Arab dress-making traditions. Salua is a founding team member of Tiraz — The Widad Kawar Home for Arab Dress, where she continues to serve as Creative Director.

In her journey of over a decade in Levantine dress making and weaving crafts, Salua immersed herself in the knowledge of experts and scholarly sources. But equally as important were her countless encounters with local embroiderer women and other craft makers. It is they, those who are toiling away to make a living from their craft, who are truly keeping the Levant’s fast-eroding traditions and techniques alive today.

Before her heritage journey, Salua cofounded SYNTAX in the the late 1990’s, which went on to become a leading design firm working in Jordan and the Arab region.

Frequently asked question: Why is your logo a little camel?
Answer: Because Qidan means “little camel” in Arabic.

Now you know.

 

What we love to do

  • Searching for origins

    We learn from the best, working alongside experts and craftspeople who acquired the craft from their mothers and grandmothers.

  • Spread the knowledge

    We love our crafts and we love to educate and spread the love, doing our little part to keep the techniques and stories of Levantine costume alive.

  • Modern products for everyone today

    We create contemporary craft products and content that are accessible and fun for audiences of all ages today.